Aashish Nanavati

Chief Marketing and Digital Officer at Shaw Academy.
Bangalore, Karnataka, India

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Connect

Helping Startups

How I prefer to connect

Professional Accomplishments

I have a strong track record in the digital media space, B2C combined with B2B, especially in the Free Trial / Freemium & Premium Subscription Business Models, that spans across marketing strategy, automation, customer acquisition and digital advertising across channels. I have a knack for turning big ideas into on-time, profitable projects delivering business metrics. I have led multiple product and market launches, managing multi million dollar marketing budgets, for leading digital companies like Amazon Prime Video, Shaadi.com, Endurance Group (Directi), FT.com, BWin PartyGaming (PartyPoker.com) and TOI. At the end of the day, I deliver ROI. Digital CMO. An expert in ‘Go-To Market Strategy’ and ‘Customer Acquisition, Engagement & Retention’ programmes, with particular experience in freemium subscription / lead generation and monetisation models. Recognised in the 50 Best Digital Marketing Professionals in India in 2014. Nominated for the same award this year (2018) too.

Professional Background

Primary Industry

Internet , E Commerce

Roles and Contribution

Role - CEO/CTO/CFO/CXO
Company - Shaw Academy
Contribution / KRA - Building a major e-learning platform aligned with the organisation's core mission of providing great education which accessible and affordable to everyone. Digital CMO & Head of Communications: Fostering Agility, Employing emerging technology, cultivating customer obsession, advancing the brand voice, initiating strong storytelling. Taking on a multifaceted role by driving Customer Acquisition, Engagement, Retention, Marketing Automation, Communications, Brand Building, Partner Management, Product and Market Development, Business and Marketing Strategy, Personalised Communication and Design, Content Marketing and managing Paid, Earned and Owned portfolios.
Role - VP/Director/Dept Head

Experience

Business Management
14-15 Years

Countries I have worked in

India,United Kingdom,United States

Areas of Expertise

  • Branding
  • Go to Market Strategy
  • Sales & Lead Generation
  • Growth Strategy
  • Online Promotion
  • Social Media
  • Branding
  • Metrics
  • UI/UX
  • Public Speaking
  • Team Building
  • Productivity

Type of Business Problems Interest Me

Go to Market Strategy, Brand development and positioning, Pricing, Demand Generation, Conversion Rate Optimisation, Customer Journey and experience, Storytelling, advertising, Promotion, Product Packaging, Business Scale, Organisation Structure, Marketing Structure, Digital Strategy, Marketing Automation, Measurement and Governance, Business Model

Stages of the startups that I prefer helping